Why Businesses Rely More on Promotional SMS Services for Marketing?
SMS marketing has two main advantages – wide reach and inexpensive. Also, it is more convenient to use and it gives excellent results in comparison to other communication channels. Here’re the important benefits of SMS marketing 1. Open rate is high If you compare open rate of SMS, you will find that it is higher than email marketing. Almost every promotional SMS is opened within 10 minutes of delivery. But the same can’t be said about emails because most mails are delivered in spam boxes. 2. Conversion rate is also high It is in relation to B2C clients that say that they receive high conversion rate through SMS marketing. Text messaging is as a way of communication has evolved into a marketing tool benefitting small and medium companies that are always looking for smart and affordable marketing tools. 3. Affordable In marketing, the most important thing is money but there is little need to worry about expenditure or investment on SMS marketing as i