Why Businesses Rely More on Promotional SMS Services for Marketing?



SMS marketing has two main advantages – wide reach and inexpensive. Also, it is more convenient to use and it gives excellent results in comparison to other communication channels.

Here’re the important benefits of SMS marketing

1. Open rate is high

If you compare open rate of SMS, you will find that it is higher than email marketing. Almost every promotional SMS is opened within 10 minutes of delivery. But the same can’t be said about emails because most mails are delivered in spam boxes.

                       
    

2. Conversion rate is also high

It is in relation to B2C clients that say that they receive high conversion rate through SMS marketing. Text messaging is as a way of communication has evolved into a marketing tool benefitting small and medium companies that are always looking for smart and affordable marketing tools.

3. Affordable

In marketing, the most important thing is money but there is little need to worry about expenditure or investment on SMS marketing as it costs nothing in comparison to others including digital and billboard marketing.

4. Convenient

Sending bulk messages is a convenient affair. You enter the targeted mobile numbers in software and write a message for all. Also, you have the option to schedule a day and time to shoot the messages. The software does the job as programmed.

5. Easy reach

Every mobile phone has SMS feature hence you don’t have to worry about make, model and technology of mobiles before shooting your messages. Everyone in your marketing list will receive your message within a short time.



6. Speed

The speed of DND SMS is greater than the speed of other Internet based messaging services. You can shoot millions of messages within a couple of seconds with the help of software. Also, you can generate report of received and opened messages. 

Location: Delhi, India

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